Apr 6, 2014; Miami, FL, USA; New York Knicks forward Carmelo Anthony (7) walks back to the bench during the second half against the Miami Heat at American Airlines Arena. Miami won 102-91. Mandatory Credit: Steve Mitchell-USA TODAY Sports

SportsTechie NBA Digital Series Takes A Look At The New York Knicks

SportTechie has a great new series on how NBA teams leverage digital media to reach fans and enhance their brands. See below for a preview about how the New York Knicks are using digital strategy. Then head over to SportTechie to read the entire writeup. 

 

Carmelo Anthony may very well be an NCAA Champion and one of the best scorers in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.

Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with the New York Knicks. Stay tuned to SportTechie this month for ongoing coverage of the #NBADigitalSeries.

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Tags: New York Knicks

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