Professional athletes are often unfairly criticized for the excessive amounts of money they make to play games. Though it isn’t their fault that the market (and our own fandom) drives their salaries, the athletes usually get the brunt of the criticism.
But like celebrities or any other highly paid professionals, it’s always nice to see when athletes spend their time and money for a good cause. For instance, the NBA helps drive the NBA Cares program, which has an abundance of benefits, but often provides help for the less-fortunate people around the country. Additionally as encouraging is when athletes get involved in other causes, too.
Recently, the NBA Cares program and its players have gotten involved in WildAid’s “No Hype” campaign, which seeks to protect elephants and rhinos from poaching and potential extinction. Tyson Chandler of the New York Knicks, Al Horford of the Atlanta Hawks, Pau Gasol of the Los Angeles Lakers, Serge Ibaka and Thabo Sefalosha of the Oklahoma City Thunder, and Joakim Noah of the Chicago Bulls are the latest to get involved.
Check out their new PSA below:
The PSA has some intense dialogue while each of the players hold up real photos taken by photographer Nick Brandt. I believe the PSA lays it out pretty clearly: stop the buying and the killing stops, too. Let’s keep rhinos and elephants around a little longer, please