New York Knicks guard Jeremy Lin now owns the trademark to the catchphrase ‘Linsanity’. So now, if anyone is going to make money off the phrase, it’s going to be the Harvard graduate himself.
“Linsanity” belongs to Jeremy Lin. The U.S. Patent and Trademark Office has registered the term for Lin, who in February moved to take control of the catchphrase that encapsulated his meteoric rise from undrafted player to starter.
Lin’s filing Feb. 13 came six days after a California man with no ties to the Knicks guard became the first to apply for a Linsanity trademark. A second filing was made Feb. 9 and another Feb. 14.
The trademark office aims to give the rights to things like this to the person that it applies to, not some person unaffiliated with Lin.
Although Lin made a lot of money off endorsements and sponsorship, the guard is still looking for a deal with the Knicks. So it will be interesting to see where Lin will be suiting up next season.